Ghanaian artiste Trigmatic recently shared the unconventional strategy he used at the start of his career to secure radio airplay. During an interview with Kwame Dadzie on Joy FM’s Showbiz A-Z, Trigmatic explained that he would routinely express his appreciation to supportive radio presenters by gifting them treats.
“I was determined to get my music on the radio,” he recalled. “Back then, formal payola wasn’t really a thing, but you could still show your thanks with gestures like offering fried rice.” When asked if these gifts functioned as a kind of payola, he responded, “Oh yeah, it was just my way of saying ‘thank you.’ A box of fried rice or some chicken and chips really made a difference.”
Now celebrating 15 years in the music industry, Trigmatic has also ventured into leadership writing with his book, A Lion’s Aide. With five albums to his name and hits such as “My Jolley,” “Mefri Ghana,” “Agyei,” “Where We Dey Go,” and “Gye Nyame,” he continues to leave an indelible mark on the industry.
